A.A. Milani, the owner of A.G.I. Hair Extensions in Washington, DC, has been in the hair-extension business for nearly 15 years.
When the business expanded in 2014, Milani says she was surprised by how many customers she was getting.
She started off with a simple idea: To make the hair extensions more appealing to women who don’t have a lot of extensions, she decided to create a set of hair extensions that had a more modern look, she says.
The first hair extensions were made with a single layer of elastic.
She wanted to add a second layer to the top layer, so that women could add a third layer, then finally a fourth.
The second set of extensions had a very modern look to it.
But the third set of extension had a lot more elastic, which added to the look.
The fourth set of products had a similar look to the previous set, but with a thinner layer of material that added to volume.
So when she started to look at other options, she realized that people wanted extensions that were more appealing.
“Women who have short hair wanted something that was more realistic,” Milani tells The Verge.
She had a number of customers ask if she was selling a line of extensions that looked like the third one she was offering, and she quickly responded that that was a mistake.
“I thought that I was making it more accessible for the broader market,” she says, but the customers didn’t seem to like the look of the extensions she was producing.
“They were really angry,” she recalls.
When she tried to get them to stop harassing her on Twitter, they continued to ask if they could try something different.
She eventually got them to delete their tweets and delete the messages, but they were still tweeting about the new hair extensions.
She told them to use the old hair extensions and they continued.
But then she received a series of abusive messages from users who didn’t want to be associated with her business.
“People were like, ‘I don’t want any more extensions.
I don’t like how they look,'” she says—and she decided it was time to stop.
After she contacted the FTC, she reached out to them, and within a month, she had the final extension made.
“We were a little bit concerned about how much backlash we were getting, but we had to do this because we couldn’t afford to not do business with them anymore,” she explains.
“It was the only thing that was going to make us survive.”
After the first few extensions were in the mail, Milane noticed a trend.
People were posting reviews of them on Amazon, and it started getting attention.
It was a bit overwhelming for her to handle all the requests and get the product in their hands.
She has since opened her own shop, A. G.
I Hair Extensions, and the customer reviews on Amazon are really positive, she tells The New York Times.
“Our customers are really passionate and want extensions that they can wear, and they want to buy them,” she adds.
“And the extensions were the only extensions that people were buying.”